Business News

Reporting, analysis, and commentary on business from Breeze in Busan.

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Why the Market Didn’t Punish Coupang

A data breach affecting more than 33 million accounts failed to drive users away from Coupang, revealing how speed has become the default condition of everyday consumption.

December 15, 20257 min read

Branding Won’t Save Busan

Busan’s tourism corridors stay full, yet the city continues to lose its young. Behind the bright surface lie weakened industries, vanished headquarters, and a labour market no branding campaign can repair.

November 28, 202513 min read

How Busan’s Self-Employment Model Collapsed

For Busan, the danger is systemic. A city with one of the highest self-employment rates in South Korea is watching its commercial backbone weaken simultaneously in old cores and new towns.

September 24, 202511 min read

U.S. Immigration Raids Undercut Its Own Manufacturing Revival

Raids on Korean workers at Hyundai–LG’s Georgia plant expose the contradiction between U.S. immigration policy and its reshoring agenda.

September 10, 20257 min read

Yellow Envelope Law: Expanding Employer Responsibility and Limiting Strike Damages in Korea

Korea’s National Assembly has passed the long-debated Yellow Envelope Law, expanding labor protections to subcontracted and platform workers while limiting corporate claims for strike-related damages.

August 24, 202511 min read

Why Eating Out in Korea Feels Worse—Even as It Costs More

Rising prices, identical menus, and influencer hype — Korean dining is changing in ways many diners feel but can’t quite name.

August 5, 202510 min read

Korea’s Corporate Law Reform Targets ‘Korea Discount’ Through Governance Overhaul

The newly passed amendments address investor concerns over concentrated control and opaque board structures by enhancing minority protections and mandating electronic shareholder access.

July 29, 20257 min read

A Nation of Doctors, A Nation of Engineers

In South Korea, the path to prestige increasingly runs through medical school. Despite a national push to lead in artificial intelligence, semiconductors, and advanced robotics, the country’s brightest students are opting for stethoscopes over circuit boards.

July 13, 20256 min read

Automation Comes to Busan: What 6,000 Jobs Really Mean

Busan is investing in high-tech fulfillment centers with promises of jobs and growth. But behind the numbers, labor is becoming more fragile, fragmented—and increasingly invisible.

July 1, 20254 min read

Korean Instant Noodles' Global Domination and Future Challenges

Korean ramen has become a global favorite with its bold, spicy flavors. However, as health-conscious trends grow, the industry faces challenges in balancing convenience, taste, and nutrition to meet evolving consumer demands.

June 16, 202512 min read

South Korea Faces Retail Real Estate Crunch as Vacancies Surge in Urban Districts

Retail vacancy rates in South Korea hit multi-year highs, with both trendy districts and new apartment complexes struggling to attract tenants.

May 18, 20255 min read

South Korea's Food Inflation: Economic Pressures Challenge Consumers and Small Restaurants

In South Korea, the sharp rise in food prices is putting a strain on both consumers and small businesses. As inflation persists, many workers are opting for in-house dining, while small eateries struggle with rising ingredient costs, energy prices, and labor shortages.

May 15, 20254 min read

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