Korea
Critique of S. Korea's Ministry of Culture, Sports and Tourism's New Promotion Strategy
Seoul, May 28, 2024 – The Ministry of Culture, Sports and Tourism (MCST) of South Korea has announced an ambitious plan, the "Digital Transformation Era: Overseas Promotion Plan (2024-2027)," aimed at enhancing the nation's global image. While this initiative seeks to leverage digital innovations and strategic communication, a critical analysis suggests that a state-led approach may not be the most effective means of cultural diplomacy in today's interconnected world. One major criticism of sta