
Busan Unveils ‘Global Hub City Index’ at World City Brand Forum
Busan, South Korea – Busan hosted the “2024 Busan World City Brand Forum” today at Nurimaru APEC House, bringing together global experts in city branding, marketing, and design to discuss strategies for positioning Busan as a "Global Hub City." Notable speakers included Simon Anholt, known for pioneering the concept of nation branding, and representatives from Kearney and the World Design Organization. Central to the forum was the introduction of the “Global Hub City Index,” a new tool unveiled










