Busan
Busan Enhances Promotional Efforts to Attract Greater China Tourism as Market Rebounds
As the overseas tourism market shows signs of recovery, Busan is intensifying its promotional marketing efforts to attract tourists from Greater China. The city recently hosted a two-day familiarization tour for leading Chinese tourism companies and airlines from March 16 to 17, focusing on the development of local customized tourism products and strategies for attracting visitors. Throughout March, various online and offline events featuring Busan's spring flower theme are being held. The city